WordPress Pages with IDX for better SEO

One of the SEO tactics we use is to create many wordpress pages and add either IDX thumbnails to the page or a details page link. This depends on whether we are creating a “Property Page” or a “Target Area Page”.

The “Property Page” is dedicated to writing about a single property on a page using rich keyword phrases. The writing should be your content, not copied from MLS or other listing information. Include photos to keep interest and make the content more colorful. (Be sure to use the title and ALT information for the images) Keep in mind while writing your copy that Google uses something called “Latent Semantic Indexing” or LSI which helps Google and other search indexes rank your page by similar words. For instance semantically related words for Beach Front Property can be Coastal Property, Beach Property, water front, Gulf View, etc. Use them in complete phrases within content. So, the following steps will help in creating a “Property Page:

• Find a property you want to write about. Search the MLS gather photos, review the MLS content and write about the property in your own words.
• Add photos. This can be with NEXGEN photo gallery, or whatever you decide.
• Create a link to the IDX details page and re-iterate the title and or address such as: “See all the details about ??? here” Link this to the detail page
• Create a title that will get indexed. Use prominent keywords.
• Add an H1 tag at the top using a keyword phrase

NOTE: You may not want this page to be displayed in the navbar. If not, make sure you download the EXLUDE PAGES plugin. This will give you a checkbox to exclude the page from the navbar.

The Targeted Area Page is a little different. We write a paragraph about a specific area, neighborhood, condominium, development, etc. and add IDX thumbnails to the page. This is great for your readers as it gives them information they may be seeking along with the listing of property for sale in that immediate target area. We have found that the response to these pages is extremely positive. These pages are better served in the NAVBAR under a main category such as Local Neighborhoods, Developments, etc. Simple setup:

• Write about a specific target area. Include information about parks, location amenities, nearby shopping, schools, etc. Try to write about 200 words if possible.
• Add IDX Thumbnails at about 3 columns and 5 or 6 rows as a teaser.
• Add a link at the end of the thumbnails to “Search all homes in ???” This links to the full listings list for that specific area. Also helps with SEO.
• Once again give allot of consideration to the title tag. Think about what people would search for. For example, in Destin Florida (the main city), you could have “Name of Community-Destin” , etc.

Good luck and Happy Writing!

If you have any questions or comments, please feel free to contact us!