Your Real Estate Website with SEO, Social Media and IDX
Every real estate agent has a website, whether a template, a page or a full blown IDX website. And with real estate being one of the most competitive careers on the planet, this simply is not enough. You will need to engage in real estate SEO and social media. Nearly 90% of real buyers start looking at real estate long before they contact an agent. If not with a string of properties they already found, they will still try and locate an agent online. Face it!
So what is the first “Key To Success” online? First and foremost is an understanding of what is available for the real estate professional to market online. This would include knowing the “How, What and Where” to use these avenues. This allows you to make an organized plan And schedule. If you do not have a plan for your online marketing which will include target pages, posts, IDX, social media, SEO, etc., you will get overwhelmed! Believe it or not, those who are extremely successful online spend more time on listing and selling real estate and making money. Versus many who are not; spending all of their time trying to manage Facebook, Google+, Twitter, and the list goes on. So, relax and plan. There are easy to use tools to help you manage all of the above and free up your time for your career.
A Tid-Bit from our Real Estate SEO Training
At the bottom of the design pyramid for a real estate website (and any website) is the design PLAN and integration PLAN of your IDX. During this planning stage, you need to map out a strategy first.
Planning the website presence for SEO:
- Capture attention in seconds.
- Analyze Popular Searches and Keyword use using tools Google and Bing provides.
- Offer “INSTANT TARGET” information based on what you know users are seeking.
- Have informative content about the areas, schools, etc. “That Stays Updated”
- Create content regularly. This does not mean writing articles!
- Completely synced with all Social Media
- Automate where possible with Facebook
- Setup Structured DATA correctly, Google Authorship, Etc.
- Get people talking about you and your content.
1. Capture Attention in Seconds and deliver engaging content.
(Condensed for this article)
The most important thing to do next to being found is to plan to keep visitors on your website. Stats are full of two second visits where a user immediately clicks off the website. PLAN, PLAN PLAN! Look at each individual section of your site as its own separate unique and personalized section. Personalize this for the reader.
Plan on-page SEO from the page/post taken from the content and information for that page. So many websites (especially real estate) use pages and posts to try and promote the main domain name blasting it all over the page, injecting keywords that are website based rather than content based. Their SEO is universal for the website and not the individual page. This hinders your page from being found by prospective clients.
Using Header Tags properly for the page is not only critical for SEO, but to immediately capture your readers attention. And this should be your FOCUS. The SEO will follow. Sync you header tags <h1><h2><h3> with descriptive text that defines what the reader can expect. Wet their appetite with expectation!
What does this have to do with CAPTURING ATTENTION? It’s simple. Don’t write for SEO and write what I call “Coffee Shop” style. Make it a personal conversation as if you are explaining valuable information to a group over coffee. Start here, then look at the features and benefits of your information. Use this for <title> tags. Re-write (without being so critical you lose the personalization) if necessary.
THIS BECOMES AN INDEXED LANDING PAGE. This page or post gets indexed in Google as a landing page for your website. If I land on your page looking for something as strange as “Tree House in Backyard” (don’t laugh, it gets searched. A little.) and you have a post that is separate from listings, jargon and “wine-label” sounding real estate text. Title is “Awesome Multilevel Tree House on Property”; you just capture my attention and I will read your post. It’s based on what I want.
NOTE: There is a “HINT” in here about a powerful SEO practice for real estate that has constant sustainability! Revealed in our SEO newsletters.
A structured plan must exist at the beginning to offer users the easiest and best possible solution for property search. Starting off with the plan based on user experience for content, SEO and social media will help catapult your rankings in all search engines.
Author: Nic Turner
From the Real Estate and Social Media Group – Training Series