WordPress IDX websites for Toronto and Vancouver.

We are now offering our WordPress Websites and IDX for Toronto (TREB), and Vancouver BC. If you are a member in these areas, please contact us at info@wpidx.com. We will be offering our FULL CAPACITY theme with IDX giving your users access on all devices. i.e. http://30apropertysearch.com .

A powerful real estate website that offers you users IDX on all devices is critical to you getting found by users (buyers and sellers), gaining leads through lead capture, email signups, and more.

This is short, but I wanted to share this with Agents. Great for your Real Estate Pages and Posts!

Google Experiments allows you to create two posts to compare which one works better.

Using Experiments, you can try simple variations such as:

• Font Size Changes
• Larger Text Sizes
• Quotes, Etc.

Which one is read, longer time on page, etc.

This works great for real estate as you test writing about property reviews, neighborhoods, etc.

Author,
Nic Turner

It’s old news that real estate agents need to “Mobilized” and allow clients to search, find and register for property alerts on mobile devices. The biggest issue was to decide on an Native APP and face a high design setup, a mobile web APP using a framework such as JQUERY, or make the website mobile responsive.

We have discussed the first two many times for well over a year. This is a discussion on a “Mobile Responsive Theme” for wordpress and how it can be used in a powerful way to reach users who are on mobile devices searching for real estate.

A mobile responsive website in layman’s terms, recognizes the device the user is on and responds by loading the correct CSS so that the website displays correctly. Basically transforms to fit the screen size giving the user the best possible results for smaller screens. This is accomplished through different methods such as:

• Media Queries- Loading a different CSS stylesheet based on the size of the users device
• The FLUID GRID – Resized and restructures the elements of the page by using percentages rather than hard units such as pixels, etc.

For More Information on our FULL CAPACITY themes, customization and setup, Email info@wpidx.com

Mobile Responsive Website for Real Estate

Mobile Responsive IDX

Our newest designs are built  “Mobile Responsive” using the Fluid Grid method. The hardest task was getting the IDX to cooperate with the Fluidity of the mobile responsive design. Images pulled in from the IDX feeds wast be a top consideration for your wordpress Real Estate website to be truly responsive. As they are usually third party setups, most are extremely limiting to the designer and do not allow access to the CSS stylesheets for mobile customization. Getting this data to display beautifully on a mobile device was necessary and we have accomplished this.

For more information on a Real Estate Mobile Responsive wordpress website, please email us at: info@wpidx.com or call 850.502.0698

You’ve read it everywhere. Over 90% of home buyers start their search online. So, it’s imperative that every agent and/or broker have an online strategic plan to capture these leads. And once in place, adding a few simple easy-use question forms may may just add some punch to getting users to respond.

Buyers are quite involved online today. Social media, imaging, video (you tube), and are more “online literate” than ever before. As a professional in the real estate industry, you have to offer them “more” than they expect from your online services and give viewers” a reason to “ASK A QUESTION”. More on this later. But first!

Why ask a question?

Think about this. An individual who is casually searching (or is in need now) for a home in your area stumbles on your site. You give them good information that answers a few minor questions. Consider these “tie-downs”  or “positive Affirmations”. This leads to a bit more confidence leading to the potential buyer to ASK MORE QUESTIONS! Answered questions pre-sell your services as an expert indirectly. This builds trust from the start and leads to more questions. The next step does not include: REGISTRATION!!! If you want to drive away leads at this point, this is a good start. Nope. Have an easy way for them to ask you “Personally” a question. What are the HOA fees? What is the rental income? Yada yada.

You can even lead the question. If for instance, you are selling a vacation rental. What are questions that a potential investor would ask? One simple question is “What is the annual rental income?”   Turn this into opportunity. Show rental income properties and have a simple link: “Interested in what the rental income is on this property? If the browser is truly interested in the property, what is the chance they will ask you a question compared to REGISTER TO CONTINUE!

Now comes the question! I have put together a  newsletter to keep you informed of great ideas, good ideas and things to avoid. Best of all – IT”S FREE!!!

I mentioned ‘MORE ON THIS LATER” above. My newsletter also covers the powerful uses of SOCIAL MEDIA for real estate. Proper setup, uses, gaining views and even Facebook and Google Marketing for leads. I have personally helped agents become the lead sellers in a market area and I would like to share this with you. However, as an even trade, I am only going to share with those who register.
Sign up for our FREE MAIL CHIMP NEWSLETTER here.

Sign up for our free newsletter!

WordPress IDX Themes for IDX Broker

WPIDX has been creating IDX WordPress  themes and integrating IDX Broker for many years.  IDX Broker has been our main source for full IDX service for our clients allowing us to target specific areas, neighborhoods, price ranges, etc., gaining top SEO for client websites.

“Our main reason for choosing IDX Broker is its powerful ability to target specific searches and display these results on the website”. Unlike several other IDX subscriptions that are limited in what you can accomplish,  IDX broker has surpassed in all areas and most certainly fulfilled the gap that real estate professionals need to target, build am extensive property search and gain leads. After all, Give the buyers what they want and they will ask questions!

WPIDX is now releasing it’s themes with built in IDX Broker Tutorials, SEO Tips and Training, WordPress Training and more; all right within WordPress Dashboard.

The themes are customized from the popular Genesis Platform. Host on our servers or yours.

Take Control Of Your IDX, Your WordPress and Your Future with IDX WordPress Themes

Order  IDX BROKER PLATINUM today.

Author: Nic Turner

WPIDX, LLC

One of the most important tools you can provide a visitor to your real estate website is a selection of search tools. Most IDX providers offer a select set of search tools that can be integrated easily into your site. There are however some important questions regarding your search tools:

1. What exactly is my search tools providing to my clients? Explain what you want your tools to provide and accomplish.
2. Is it easy to use? Is it REALLY EASY to use? I emphasize this here because agents use tools all day long. Just because you are familiar with these tools, terms, functions, does not mean that your visitors will understand. Assume they don’t!
3. Are the results accurate? Nothing is worse than fussing with a tool that should work. Check for accuracy.
4. Is there a way to REFINE a search from the results pages?
5. Is it easy to request information on a Specific Property? Registration is another article. On page inquires should be available on each and every detail page.
6. Can my tools be used to create “Target Pages” for SEO and refined quick links? Refining popular searches and providing these as target areas has a whole slew of benefits. Starting with your visitors will appreciate it!

It is a real estate website killer to assume your search is up-to-par from a users perspective. It is extremely frustrating and damaging to your brand, business and website traffic if your search is confusing, not fully functional, or does not offer easy to use refinement.

Also, tone down your advanced search. Again, your visitors are not professional real estate agents. Look for advanced features that are pertinent and create a custom advanced search tool that can help and lead them to needing your professional help.

Author
Nic Turner

WPIDX

Beautiful Custom Wedding Theme

Customized wordpress wedding themes by WPIDX taken from existing Flash Site.

This client gave us a unique and exciting challenge. Take their wedding website designed entirely in flash, and convert it to a replicate WordPress website.

Have to say it was exciting and we were able to accomplish this by creating a custom theme.

Carillon Weddings is a leader in providing professional wedding services for  Carillon Beach Venues, as well as other beach venues in Panama City Beach and Beaches of South Walton.
It was important to keep the branding of their original website while capturing and keeping the hundreds of testimonies and photos; transferring to a WordPress blog.

Take a look …

WordPress is a fantastic platform for a wedding website allowing for multiple blog categories, wedding photographer participation, testimonies, and most importantly, SEO and indexing in major search engines.

If you own a wedding planning service and would like to discuss a new WordPress wedding site or convert your out-dated flash site. Give us a call. Our sites are one-hundred percent mobile responsive and can be viewed in mobile devices and tablets.

850.502.0698

Real Estate Facebook Visit vs. Like

The question “As a real estate agent should I use Facebook?” has already been answered with a simple yes and you probably are at least setup with your Facebook page.  Now the question is “Why are you sending people from your website to your Facebook?“

You see allot of businesses using their websites to drive traffic to their Facebook page hoping to follow the trend of generating some sort of “Engagement” leading to friends, etc. And this definitely has its place in social media, however not from your website. Facebook is a Social Media tool for making friends, contacts, creating and engaging in conversation and can be used with a soft sell of who you are and your expertise.  Hopefully and eventually to start bringing people to your online SALES and CONNECTION tool, your website (or Facebook APP).

The links are evident and usually to the tune of “VISIT OUR FACEBOOK PAGE” where your visitor is whisked away from your site. What a mistake! This may have a perceived value, however, why would you have someone leave your website who is already there looking at property. After all the goal is to get them to register and give you a name, email and phone number. By sending them to your Facebook page from your website, you’ve interrupted their search.

What you can and should do is add “LIKE” buttons so that your content will be pushed into the social scene without losing the visitor to your Facebook page. This in-turn can bring friends and friends-of-friends
to your website. It is s soft sell and can be automated to post from your website to to your Facebook Page.

If you do not have a Facebook Page it is extremely simple to setup. To create your real estate Facebook Page, scroll down to the bottom of your Facebook and you will see “Create A Page” or use this URL  here.
You can have more than one page but this will require you to devote more time to the management of each.

Nic Turner
WPIDX

Using Facebook As Your Real Estate Website

Facebook is a social media powerhouse and is a major tool for real estate agents and brokers and needs to be at the forefront of your marketing plans. Facebook allows you to communicate with potential buyers, sellers, the local community in a way that is personal and casual.  It is a tool for attracting and engaging your potential real estate market through building rapport with people on the human level. And through fans, friends, referrals, etc., thanks to Facebook APPS you can provide complete local property searches, saves and registration all from within Facebook – giving potential clients what they need and where the are looking. In essence, yes it is a complete real estate website.

Facebook can be used as an ALERTERNATIVE website  that allows your  fans and users to STAY on FACEBOOK and  connect with you professionally. This gives you the opportunity to attract and reach potential clients where they spend most of their time online. It’s an effective, soft approach to generating interest and clients. And yes, you should still maintain a  real estate website outside of Facebook.

By Nic Turner
Call us anytime at 850.502.0698 or email

Click To Enlarge

Real estate Facebook pages are an excellent way to reach Facebook users where they are.  Having a good search function that stays within Facebook was one of the most desired features and our Facebook APPS not only are branded to your Facebook page, but offer Facebook users an easy way to search, find, save and register properties without ever leaving Facebook. Facebook is going one way. UP! You need to be there as well.

The new “Timeline” allows for your APP to be customized and included in the TABS MENU so users can find your app easily. In addition, it’s important to claim you namespace URL for your real estate page(s).

CALL 850.502.0698

By Nic Turner