IDX (Internet Data Exchange) for real estate has been a roller coaster ride for most real estate agents. Features by IDX developers changing and updating constantly to keep up with the demands that both SEO and Social Media set in motion. Each IDX service has something “NEW” you want and need that yours does not yet provide. Your goals are the same as every other agent: top indexing for your IDX pages in the search giants and powerful lead generation. These demands are being met by IDX providers who design new features based on your demands.
So what do you do? First and foremost, make sure you have a top IDX service provider that offers the best in all available tools, etc. Look for benefits such as easy link and target link creation tools, lead capture and management, integration into site, etc. Then start by simplifying the benefits of your website, the IDX you provide to users.
Naturally with this comes an extreme amount of clutter with so many agents, duplicate content, and allot of posts. Separating your content out above this clutter is no easy task. And tying in IDX into the mix can help. A good example of this is: Homes 0n 30A
A good example of using good content and links to get to the first page in Google. Not to say it’s a guarantee of SEO success, but as you add content and relative links for the target area(s) you will greater enhance your customers experience, conversion rate and ultimately your Indexing.